Difference Between OBM & VA

Although similar in nature, there are some key differences between the two roles.

The focus of an Online Business Manager is on 'management'. They keep an eye on the big picture and manage all the pieces (projects, team members, operations, expenses) to ensure that all projects are getting completed in a timely and efficient manner.


The focus of the Virtual Assistant is on 'doing'. They perform specific tasks (customer service, data entry, etc.) and are the ones actually doing the work.

Online Business Manager

  • OBMs are project managers

  • OBMs are identifying goals and create the task list

  • OBMs work only with a few clients

  • OBMs lead the team of their client's business

  • OBMs discuss with the owner strategy and priorities of the business

Virtual Assistant

  • VAs are task-oriented. They do tasks with the help of detailed instructions

  • VAs usually work for an hourly fee and have multiple clients

  • VAs are responsible for their own tasks only

  • VAs are team members and are responsible to a business owner or OBM

If you are not sure who you should hire, I can help you to choose between OBM or VA